Tag Archives: women

Womens’ self defense gets some style

There’s a growing trend in the firearms and self-defense industries of marketing exclusively to women. From the pink-colored Beretta Nano 9mm to surprisingly stylish conceal-carry purses, manufacturers are increasingly zeroing in on this once-overlooked demographic.

One such company, Damsel in Defense, a direct sales company, takes that emphasis to the next level with a laser-like focus. According to regional representative Jamie DeJesus, Damsel in Defense provides products that instill “confidence to know that [women] are protected if a situation arises.” Founded in 2011, the company donates a portion of all proceeds to charities, such as RAINN (Rape, Abuse & Incest National Network), WipeEveryTear.org, and Sexual Assault Support Services (SASS).

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